Company goals, delivered through partners.

Goal

Find boutique services partners with the right technical expertise.

Outcome

Connected with vetted firms and the right technical leads at each one.

Goal

Get the right partners in front of large enterprise deals.

Outcome

Found partners who now differentiate its pitch on its biggest deals.

Goal

Stand up a partner motion with no partner team in place yet.

Outcome

Found and activated its first partners before hiring anyone to run them.

Goal

Validate a high-value partner motion before investing in a team.

Outcome

Proved the motion works and identified which partners are worth the investment.

Goal

Get found and activated by vendors already looking for a firm like it.

Outcome

Became findable and matched with vendors actively searching for its expertise.

Goal

Cover more partner workflows without adding headcount.

Outcome

Expanded workflow coverage with the same team size.

Goal

Scale through channel and reseller partners in a crowded category.

Outcome

Identified and prioritized the resellers best positioned to move deals.

Goal

Find partners already selling into its target accounts.

Outcome

Matched with partners already embedded in those accounts.

Goal

Grow revenue from its top 5 technology partners.

Outcome

Got realistic KPIs set for each partner, then had Paai run every activity needed to hit them.

Goal

After rolling out an updated partner program, get every partner realigned to new KPIs and running against them.

Outcome

Rolled out the new KPIs across the partner base, executed the work behind them, and tracks it all in real time.

Goal

Extend reach through systems integrators.

Outcome

Connected with SIs positioned to open new accounts.

Goal

Give sales reps clear guidance on which partner to bring into each greenfield account.

Outcome

Equipped the sales team with the right partner recommendation for every greenfield account, before the deal stalled without one.